Career Learning for Adult Self-Sufficiency (CLASS)

Ad Council and Dollar General Literacy Foundation Launch Campaign to Encourage Young Adults to Achieve their GED Diploma

Posted by Youth Services - On July 20, 2010 (EST)

The Advertising Council and the Dollar General Literacy Foundation joined to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma. The campaign shows viewers that "You can take the first step" and directs them to a toll free number 877-38-YOURGED and a new website, www.yourged.org, available in English and Spanish. The site provides visitors with free referrals to local GED programs and information on the GED Diploma process. The campaign also has a mobile component. Young adults can text 69222 from their cell phones and receive messages about the three literacy centers closest to them.


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Modified On : July 20, 2010
Type : Web Embedded
Downloads : 14
Viewed : 1770
In Relation : Graduation for All


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